2D Animation - Research - Creative Writing - Rebranding
V, H, One? V, H, Fun!
“VH1 is entertainment on steroids. We have a legacy of cranking it up to 11, so our ‘tagmark’ helps us to easily convey that to our viewers and build on the promise of delivering our BOLD and engaging mash-up of music, pop culture and nostalgia that generates so much buzz,” Tom Calderone, President.
The project aim was to create animatics for this newer page that VH1 was leaping into. Let's start with what was said about the brand by its president. Steroids will graphically translate to vibrant & contrastive color palettes, overlapping lines & shapes, graphics with tons of colors and movement. A euphoric feeling visualized. We're going to be BOLD, bold typography, but also crazy patterns, busy compositions, all caps. And, the plus sign will be our hero element in representing our new MORE IS MORE approach.
Design Solution.
PART 01: REVEAL THE NEW LOGO
I mean, simple and straight to the point. NOT REALLY LOL! They want to keep adding more and more... let's just reveal the logo with all the additions VH1 are making. AGAIN, MORE MORE MORE!
PART 02: SOCIAL MEDIA IDENTS
I mean you know the drill by now.
MORE MORE MORE! AH YAS RAINBOW GEN Z SPLASH... and stuff.
MORE MORE MORE! AH YAS RAINBOW GEN Z SPLASH... and stuff.
PART (*): STORYBOARDS THAT DIDN'T MAKE IT #YOUTUBE_01 #TWITTER_00
