Disclaimer: This project was done under Leo Burnett KSA. All rights reserved.
Client: TAWAL Tower Company, KSA. All rights reserved.
Client: TAWAL Tower Company, KSA. All rights reserved.
Visual Identity:
The Brand Guidelines
In December 2018, Saudi Telecom Company (STC) announced the carve-out of its towers and the establishment of a new subsidiary – TAWAL – to provide leading integrated ICT infrastructure in the Kingdom of Saudi Arabia. TAWAL was launched on April 1st 2019 after obtaining its license from CITC making it the region’s first and largest Telecommunications Tower Company.
TAWAL now owns a portfolio of more than 14,000 telecom towers spread across the Kingdom and is establishing itself as the leading player in the Saudi telecommunications infrastructure market, aspiring to extend its services and coverage across the region.
Their Three pillars are:
I happened to join the agency when TAWAL were looking for a new design home.
At the time, the project was given to me with hesitation, just because I was the newbie fresh graduate. I left the agency as an ex-brand guardian of the TAWAL identity.
I've done just about every template that exists for TAWAL.
At the time, the project was given to me with hesitation, just because I was the newbie fresh graduate. I left the agency as an ex-brand guardian of the TAWAL identity.
I've done just about every template that exists for TAWAL.
It is important to note that TAWAL had their logo already made, and our creation had to go with what was done. We however wanted to push the brand past its small bubble the previous work reflected.
TAWAL brand creation also made me look into Adobe Dimension, and started to develop a new skill rendering 3D objects on the software for TAWAL to be 3D printed and/or produced. (With the help of the amazing Associate Creative Director who is the second brand guardian next to me!)
And here are some pages from their Company Profile done by yours truly.
Campaign Example:
Ramadan 2020
Ramadan 2020
I mean, how do you put together Ramadan and a tower company? Well, think no more! Below: Snap competition and Main KVs.
& Finally Some Fun Illustrations!
