Disclaimer: Independent Project.
Client Info
Practices
Rebranding Exercise | Brand Strategy & Design | Social Presence
Rebranding Exercise | Brand Strategy & Design | Social Presence
Services
Brand & Identity Films | Brand Guidelines | Brand Induction | Brand Intelligence | Brand Launch | Brand Positioning | Brand Strategy
Brand & Identity Films | Brand Guidelines | Brand Induction | Brand Intelligence | Brand Launch | Brand Positioning | Brand Strategy
Industry
Herbalism | Retail | Sustainable Products
Herbalism | Retail | Sustainable Products
The Brief
Ostara, a brand originally known for its holistic and nature-inspired products, approached us seeking a complete rebranding to better align with its evolved vision and market aspirations. The goal was to create a cohesive brand inspired by local Lebanese agriculture, reflecting its commitment to sustainability, wellness, and modern lifestyle integration.
Redefining
Rituals
An all-encompassing slogan.
Rituals
An all-encompassing slogan.
The slogan "Redefining Rituals" encapsulates Ostara's vision of transforming everyday practices into profound, meaningful experiences. For herbal teas, it elevates social gatherings and personal consumption into cherished moments of connection and well-being between each other or one's self.
In beauty products, it emphasizes self-care routines that enhance natural beauty. It also signifies reintroducing herbalism into modern life, highlighting the benefits of returning to nature amidst synthetic chemicals. Additionally, "Redefining Rituals" extends to incense use, enhancing spiritual and meditative practices with sensory experiences that promote inner peace and mindfulness. By merging tradition with modernity, Ostara fosters a balanced lifestyle in harmony with nature and self.
Identity
Emblem
Heritage reimagined.
Emblem
Heritage reimagined.
Heritage is at our core. Ostara, our goddess of spring, rules in eights. Eight signifies new beginnings after the completion and perfection of seven. Our symbols, each meaningful to our brand story, revolve around this sacred number.
Goddess Ostara's emblem is a circle surrounded by eight circles, embedded in our logo, reminiscent of a ritual gathering. An eight-leaf plant symbolizes herbal wisdom. An eight-pointed star represents rebirth and new beginnings. Eight circles around the shape signify the moon's phases, with the sun at the center, representing the balance Ostara brings between these celestial bodies.
We embody rejuvenation. We are a modern reflection of our ancestors. We are simply Ostara.
On
Social
Earth takes center stage.
Social
Earth takes center stage.
Content Creating, Content Posting, Content Captioning, Content Content Content.
Collaterals In Action
Packages, Events, and more.
Packages, Events, and more.
@ostara.lb
click below, start redefining rituals.
click below, start redefining rituals.