Disclaimer: This project was done under Momentum Worldwide. All rights reserved.
Client: Mohamed Abdalla Al Zaabi.
Client: Mohamed Abdalla Al Zaabi.
House of Skincare is a new premium skincare clinic opening in Abu Dhabi.
The founder, Dr. Khadija AlZaabi, is a reputable dermatologist with over 13 years of experience in the field. The task was to create the full design language and identity for this new clinic.
The founder, Dr. Khadija AlZaabi, is a reputable dermatologist with over 13 years of experience in the field. The task was to create the full design language and identity for this new clinic.
A few key points that the client deemed very important:
Unlike most clinics that hire technicians in lab coats to portray expertise, we will have dermatologists and cosmetologists providing actual expertise and real solutions.
While most clinics on average have 25 patients for each doctor, our business plan is uniquely designed to allow our doctors to focus on no more than 15 patients at each time.
We want to position ourselves as a premium brand, while this isn’t a unique differentiator, it is an important element to focus on.
The logotype
We might be called House of Skincare, but we'll be the home of all your skincare needs. The boldness of the letters, the precise kerning and tight spacing all goes into making our logotype stand as a confident entity you will trust. We don't blend in, our expertise stands out.
A thick thin variation to the letters, because we are bold in our expertise, yet we take soft care of your skin. We're premium, but gentle. The softness of the serif ties in to our premium and exclusive nature. Our treatments are tailor made for your skin, no one-size-fits-all approach. We look premium, we look bold. Welcome home, welcome to House of Skincare.
A full brand book was made for House of Skincare. A few pages are showcased in the gif below. They're enough to give you the gist of the whole thing.
The coral makes the brand human, relatable, while the black pushes it into premium & trustworthy. The silver tones enhance the premium feel with a touch of relaxation. The green is there to put the natural element at the forefront. This color combination ensures that our clients know, no matter their gender, skincare is for everyone.
The graphic patterns are inspired by the logo and the geometry in its construction. It gives a very premium, light-weight yet structured feel to the brand.
When it comes to the social aspect, this is the medium where the brand gets to be the most experimental. The patterns come to life, the typography is always in motion, the look is millennial, premium yet relevant, and most importantly, boldly trustworthy.
Below are the deliverables we produced for House of Skincare, YAS Island Abu Dhabi. Opening 2022.
