Disclaimer: This project was done under Brand Lounge ME. All rights reserved.
Client Info
Practices
Brand Design | Brand Creation & Strategy | Brand Activation
Brand Design | Brand Creation & Strategy | Brand Activation
Services
Brand Guidelines | Brand Induction | Brand Intelligence | Brand Launch | Brand Positioning | Logo & Visual Language | Motion & Animation | Naming Strategy | Web & App Design
Brand Guidelines | Brand Induction | Brand Intelligence | Brand Launch | Brand Positioning | Logo & Visual Language | Motion & Animation | Naming Strategy | Web & App Design
Industry
Governmental | Retail
Governmental | Retail
The Brief
emx, a subsidiary of the 7X Group, was established as its dedicated Courier, Express, and Parcel (CEP) arm to expand its reach in advanced logistics. The challenge was in creating a differentiated brand embodying emx’s commitment to cutting-edge solutions and industry innovation.
We partnered with emx to develop and implement a comprehensive brand strategy and identity, ensuring a successful launch that resonates with its core mission of creating seamless experiences and fostering a connected global ecosystem.
We aimed to develop a future-proof brand that exceeds customer expectations through innovation, speed, convenience, reliability, and trust; all critical attributes for success in advanced logistics.
The Logo: a 3 act story.
The emx logo tells a compelling story linked to the brand’s purpose. All lowercase to mark its accessibility and easy-to-use platform, the logo is inspired by the three key stages of a parcel’s journey – origin, journey, and destination.
The e is the starting point, the m is the ongoing journey that delivers to x – and x marks the arrival.
Designed with a global audience in mind, the primary logo utilizes English as the primary language featuring Arabic as secondary.
A brand within reach.
By strategically positioning emx as the entity that seamlessly connects businesses to consumers, we developed a brand strategy that highlights its dedication to tailored logistics solutions for businesses and swift parcel delivery for everyone, reflected in its mission: “Deliver seamless experiences so your world is within reach.”
This strategy emphasizes the creation of an interconnected ecosystem that transcends geographical boundaries, fostering a “World Within Reach” for its customers by tackling logistical challenges with innovative solutions.
Defining Within Reach
Our Brand Slogan “Within Reach™” has been designed as a lockup in both English and Arabic.
It is intended for usage in communication layouts, certain collaterals and packaging.
“Within Reach™” is derived from the brand’s purpose
It is intended for usage in communication layouts, certain collaterals and packaging.
“Within Reach™” is derived from the brand’s purpose
“We exist to deliver seamless experiences so that your world is Within Reach™.”
Web & App
